European exclusive: First theme park iBeacon app in the Netherlands

Posted by | January 23, 2014 | General | 2 Comments
23-1-2014 | John Grundy (@_IOHN)

Theme park Fluwel’s Tulpenland has announced the creation of an app which will use iBeacon technology. Users of the app will receive extra information on their mobile device based on their location within the park. This is the first time this technology will be used in a European theme park. The technology is being developed by Dutch agency LabWerk.

New Amsterdam start-up LabWerk and tulip based tourist attraction, Fluwel’s Tulpenland in Sint Maartensvlotbrug, North Holland, have joined forces to revolutionize the theme park experience. Through the use of iBeacon Bluetooth technology LabWerk will work with Fluwel’s Tulpenland to place a number of beacons around the park which will trigger messages to appear on the mobile device of visitors during their visit.

Marije van den Hoek from Fluwel’s Tulpenland said “this is an exciting time to attract more visitors and grow our park. As far as we know, we are the first tourist attraction in The Netherlands, and even all of Europe, to use this technology.

“We’re looking forward to implementing this new way of sharing the story of the tulip. We see iBeacon technology as a great way to engage with our visitors, particularly those of a younger age, who can be quite difficult to connect with”.

With iBeacon technology, visitors will be able to access greater information in more formats. “We have always been limited by the type and amount of information that currently accompanies our displays. With the LabWerk app we will be able to offer this content in a more engaging way” van de Hoek said. “We’re looking forward incorporating the use of video, audio and adding further depth to our information for those visitors who would like to know the story of the tulip in more detail”.

CEO of LabWerk, Floris Boekel, said that this is a great kick-off project for the company. “We couldn’t be more excited to start working with Fluwel’s Tulpenland. iBeacons, and LabWerk’s all-in-one app platform, are the perfect solution for delivering each part of the tulip story to visitors as they make their way through the park” he said.

“This is just the start of what we can do with iBeacon technology. The future for location-based content delivery and on-site navigation is very exiting” Boekel said.

The iBeacon technology will be ready for use by visitors to Fluwel’s Tulpenland from April 2014.