21-2-2014 | John Grundy (@_IOHN)
A classic brand like Rémy Martin fits so well in one of the world’s most classic locations, Paris. So it’s only fair that some of the latest design concepts are accompanied by one of the latest innovations in marketing and communication technology, iBeacons.
Recently we partnered with French Cognac brand, Rémy Martin, to release a new app as part of their pop-up exhibition Futur Héritage by Rémy Martin as part of Paris Design Week. Read More
First it was Europe, then the UK, and now we’ve got our eyes set on Russia.
After seeing huge potential in the Russian market, we’ve sought the expertise of two local Art History majors. Since September our two Russian representatives, Kristina and Anna, have been busy introducing our mApp product to the market they know best. Read More
6-4-2013 | Estimote
It’s not only retail, museums and conferences, that started adapting Estimote Beacons. You’ve probably heard that tulips are one of the symbols of the Netherlands. But did you know that those colorful beauties are so popular there, that they even have a theme park dedicated to them? Tulpenland, as it’s called, is also really big on innovation. Read More
Beacon technology has been hailed as the next big think for location-based content delivery. We completely agree, but we also see their potential for doing much more than that. Finally, with the help of iBeacons, we have a long-awaited solution for indoor positioning. Here are some use cases of how we see it working:
Anyone who’s been following the development of iBeacon technology will no doubt have an appreciation for the range of potential uses. You’ve no doubt read a lot about the benefits of Bluetooth LE beacons for retail and museums (if you haven’t, check out what we’re working on with Tulpenland) – but there are plenty more use cases where we see iBeacon technology having a leading role:
There’s a definite buzz on the internet at the moment about iBeacon technology. It seems everyone is excited by the number of tech, marketing and retail blogs covering this technology since it was first mentioned in mid-2013. But up until now this discussion has been very technical or conceptual with little practical application. Read More
Theme park Fluwel’s Tulpenland has announced the creation of an app which will use iBeacon technology. Users of the app will receive extra information on their mobile device based on their location within the park. This is the first time this technology will be used in a European theme park. The technology is being developed by Dutch agency LabWerk. Read More
Apps such as Google Maps and FourSquare have long used location data to try to improve the average person’s mobile experience. But that could be just the tip of the location iceberg as Bluetooth’s latest technology revolutionizes how people interact with everyday objects and places.
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Remember that scene from Minority Report, where Tom Cruise walks through a futuristic shopping mall and personalized advertisement is thrown at him by various billboards? Read More
In technology circles, beacons are the topic du jour; one of the biggest buzz makers as 2013 rushes to an end. It’s no wonder – the technology has the potential to be one of the biggest innovations to affect the customer experience since the smartphone. Read More
Of 2014’s mobile marketing spend, more than half (51.7 percent) will go toward hyperlocal marketing, said Rick Robinson of Street Fight, a hyperlocal media, events and research company, at MoDevEast 2013. Read More
Over the summer Anthony Wing Kosner predicted that the micro-location iBeacon would be the most important new feature in iOS 7. Consumer awareness of the feature is low, but it is estimated to be available (potentially) on almost 200 million iOS devices that contain Bluetooth Low Energy (BLE) right now. Read More
